Slab Contrasted Jevu 7 is a regular weight, very narrow, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, branding, signage, packaging, industrial, art deco, condensed, architectural, vintage, space saving, display impact, period flavor, geometric rigor, signage clarity, rectilinear, angular, square serifs, high-waisted, crisp.
A highly condensed, rectilinear serif with pronounced slab terminals and tight, vertical proportions. Strokes show a clear but controlled contrast, with strong stems and thinner connecting strokes that keep counters open despite the narrow set. Curves are largely squared-off into chamfered corners, giving bowls and shoulders a boxy, engineered feel. Serifs read as compact blocks rather than bracketing, and many joins resolve into crisp right angles, creating a rigid, rhythmic texture in lines of text.
Best suited to display settings where vertical emphasis and a compact footprint are desirable, such as posters, mastheads, labels, and storefront-style signage. It can work well for branding that wants an engineered, vintage-industrial flavor, especially in short phrases, titles, and typographic lockups.
The overall tone is mechanical and architectural, evoking early-20th-century display lettering and industrial signage. Its tall, compressed silhouettes feel assertive and orderly, with a slightly theatrical, Deco-leaning sophistication. The sharp geometry and compact spacing convey precision and formality more than warmth.
The design appears intended to deliver maximum presence in minimal horizontal space by combining condensed proportions with bold, blocky serif terminals and squared geometry. It prioritizes a strong, consistent vertical rhythm and a distinctive period-evocative character for attention-grabbing display typography.
The font’s distinctive voice comes from the consistent narrow width paired with squared curves and robust slab endings, producing a strong vertical cadence. In the sample text, the dense texture and high-waisted shapes create a striking headline presence, while extended passages become visually intense due to the compact letterforms.