Sans Superellipse Udlum 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Sans Atwic Modern' by Caron twice; 'Siro' by Dharma Type; 'FS Elliot', 'FS Elliot Paneuropean', and 'FS Hackney' by Fontsmith; and 'Nolan Next' by Monotype (names referenced only for comparison).
Keywords: branding, headlines, packaging, posters, app ui, friendly, sporty, casual, retro, approachable, impact, approachability, motion, modernity, simplicity, rounded, soft corners, monoline, oblique, compact counters.
A rounded, monoline sans with an oblique/italic slant and softly squared curves that read as superelliptical rather than purely circular. Strokes are thick and even, with rounded terminals and gently chamfered joins that keep silhouettes smooth and compact. Counters are relatively tight in letters like a, e, and s, and the overall rhythm favors sturdy, simplified forms with a slightly engineered feel. The uppercase is broad and stable, while the lowercase stays clean and utilitarian, maintaining consistent rounding and a steady diagonal flow.
Well-suited to branding and headline settings where a bold, friendly voice is needed—especially for sports, lifestyle, and consumer products. It can also work for packaging and posters that benefit from soft, high-impact letterforms, and for UI accents or labels where a rounded, approachable tone helps.
The tone is friendly and energetic, combining a sporty modern feel with a mild retro warmth from its rounded-rectangle geometry. It comes across as approachable and informal, with a confident, forward-leaning emphasis that suggests motion and ease.
The design appears intended to deliver a high-impact italic sans that stays friendly through rounded-superellipse construction. Its goal seems to be clear, modern display readability with a distinctive soft-cornered silhouette and a sense of motion.
The numerals and basic shapes maintain the same softened-rectangle logic as the letters, producing a cohesive set for display use. The slant and heavy stroke give it a strong presence, while the rounded corners prevent it from feeling harsh or technical.