Sans Normal Vediy 1 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Moveo Sans' by Green Type; 'Danos' by Katatrad; 'Nusara' by Locomotype; and 'Core Sans M', 'Core Sans N', and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: branding, ui labels, posters, packaging, editorial display, friendly, informal, contemporary, approachable, energetic, approachability, modernity, warmth, motion, rounded, soft terminals, humanist, slanted, open counters.
A slanted sans with rounded geometry and smooth, continuous curves. Strokes stay fairly even and end in softened, slightly tapered terminals that give the forms a gentle, brush-like finish without becoming calligraphic. Proportions are compact but not tight, with generous apertures in letters like C, S, and e, and an overall rhythm that feels lively due to the consistent forward lean. Uppercase forms are clean and modern; lowercase shapes are simple and legible, with a single-storey a and g and a modest, straightforward construction throughout.
This style suits branding and packaging that want a personable, contemporary voice, and it performs well for UI labels, short paragraphs, and promotional copy where a bit of motion is desirable. It is especially effective for headlines, pull quotes, and mid-sized editorial display text where the rounded shapes and open counters can stay clear.
The overall tone is friendly and casual, balancing modern simplicity with a warm, human feel. The forward slant adds motion and informality, making it read as conversational and energetic rather than formal or corporate.
The design appears intended to deliver a modern sans voice with a softer, more approachable character, using a stable italic slant and rounded terminals to add warmth and momentum while keeping letterforms simple and readable.
The numeral set matches the letterforms with rounded joins and soft endings; curved figures like 3, 6, 8, and 9 feel particularly smooth and cohesive. The italic angle is steady across caps, lowercase, and figures, helping text blocks hold a consistent texture in longer samples.