Sans Normal Idmaf 6 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Biwa' by Wordshape (names referenced only for comparison).
Keywords: branding, editorial, packaging, posters, ui text, friendly, casual, approachable, modern, airy, approachability, modern warmth, conversational tone, clean readability, rounded, soft terminals, humanist, slanted, open counters.
This is a slanted sans with rounded construction and smooth, continuous curves. Strokes are monolinear with soft, slightly tapered terminals, giving a gentle rhythm rather than a rigid geometric feel. Proportions are balanced with moderate ascenders and descenders and open apertures that keep letters readable at text sizes. The numerals and capitals follow the same rounded, simplified logic, with clean joins and minimal sharp corners.
It works well for branding and packaging that benefit from a personable, modern voice, as well as editorial pull quotes and short paragraphs where the slant adds momentum. The open shapes and straightforward letterforms also make it suitable for UI text and headings when a softer, less formal sans is desired.
The overall tone is warm and informal, combining a contemporary sans structure with an easy, handwritten-like slant. It feels friendly and conversational, suitable for messaging that should read as relaxed and human rather than technical or corporate.
The design appears intended to deliver a clean sans reading experience while adding warmth through rounded geometry and a consistent italic slant. It balances clarity with personality, aiming for an approachable, contemporary texture across both display and text applications.
Round forms (like O, C, e) stay broadly circular/elliptical, while diagonals (such as in K, V, W, X) remain smooth and slightly softened at the ends. The italic angle is consistent across cases, and spacing appears even, supporting comfortable line setting in the sample text.