Sans Normal Ammes 17 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Jumper' by Mans Greback (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, ui labels, modern, confident, clean, neutral, friendly, impact, clarity, modernity, simplicity, versatility, geometric, rounded, solid, even, open.
A solid, geometric sans with generous width and compact, sturdy proportions. Strokes are consistently heavy with minimal modulation, producing an even color and strong presence across lines of text. Curves are smoothly drawn and broadly rounded, while terminals are clean and straightforward, giving letters a clear, contemporary silhouette. Counters are relatively open for the weight, and spacing appears comfortable, helping maintain legibility in both uppercase settings and mixed-case paragraphs.
Best suited for display roles where bold, high-impact typography is needed, such as headlines, posters, and brand wordmarks. The even stroke weight and open shapes also make it practical for short UI labels and signage, where clarity at a glance is important. In longer passages it remains readable, though its strong weight will dominate the page and is most effective when paired with ample whitespace.
The overall tone is modern and self-assured, with a straightforward, no-nonsense clarity. Its rounded geometry adds a mild approachability, keeping the voice neutral rather than overly technical or playful. The weight and width create an emphatic, attention-grabbing feel that reads as confident and contemporary.
Designed to deliver a contemporary, highly legible sans voice with strong visual impact. The emphasis appears to be on clean geometry, consistent stroke behavior, and a confident typographic color that holds up in prominent applications.
Round characters (such as O, C, and e) emphasize circular construction, and the figures show the same robust, even rhythm as the letters. The forms stay visually consistent across the set, supporting a cohesive typographic texture in longer samples.