Sans Normal Alrov 12 is a bold, wide, low contrast, upright, tall x-height font visually similar to 'Area' and 'Surt' by Blaze Type, 'Avita' by Bykineks, and 'RF Dewi' by Russian Fonts (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, ui labels, modern, confident, clean, friendly, straightforward, clarity, impact, neutrality, modern utility, geometric, sturdy, even, open, crisp.
A sturdy sans with monolinear strokes, round counters, and a slightly squared, geometric construction. Curves are smooth and well-controlled, while terminals are clean and largely flat, giving letters a crisp, engineered finish. Proportions lean broad with generous internal space, and the lowercase shows a high x-height that keeps forms open and readable. The rhythm is consistent across caps and lowercase, with simple, unembellished shapes and clear joins that hold up well at display sizes.
Well-suited to headlines and short bursts of text where a strong, even typographic color is desired. It also fits branding systems, packaging, and poster work that benefits from broad, geometric letterforms. The open counters and high x-height make it a practical choice for UI labels and large-format signage where clarity at a glance matters.
The overall tone is modern and confident, with a friendly neutrality that feels pragmatic rather than expressive. Its broad stance and clean curves suggest clarity and stability, making it feel contemporary and approachable without becoming playful.
Designed to deliver a contemporary sans voice with high impact and straightforward readability. The intent appears to balance geometric cleanliness with comfortable, open proportions so it can anchor bold typographic layouts without relying on stylistic flourishes.
The numerals share the same solid, geometric logic as the letters, with rounded forms and clear interior apertures. In text, the heavy color and spacious counters create strong word shapes while maintaining legibility through open forms and restrained detailing.