Sans Rounded Apma 2 is a light, wide, monoline, upright, normal x-height font.
Keywords: branding, headlines, ui labels, posters, packaging, friendly, futuristic, playful, clean, approachable, soft modernity, approachability, tech friendly, display clarity, rounded, soft, geometric, open counters, airy.
A rounded, geometric sans with monoline strokes and generously curved corners throughout. Bowls and counters tend toward near-circular forms, while joins and terminals stay smoothly softened rather than sharply cut. Proportions read slightly expanded with open apertures, giving letters a relaxed, breathable texture; curves dominate even in typically angular structures, producing a consistent, streamlined rhythm across caps, lowercase, and numerals.
Well-suited to branding and identity systems that want a modern, approachable feel, as well as headlines, posters, and packaging where the rounded geometry can be a focal stylistic element. Its open forms also make it a good fit for UI labels, navigation, and other short-to-medium text in digital contexts where a friendly tone is desired.
The overall tone is friendly and contemporary, with a subtle sci‑fi/tech flavor coming from the simplified geometry and softened construction. It feels informal and welcoming rather than corporate, lending a lighthearted, modern character to headlines and short text.
The design appears intended to combine geometric simplicity with softened, rounded finishing to create a modern sans that feels warm and accessible. Its consistent curvature and minimal stroke contrast suggest a focus on clean reproduction and a distinctive, contemporary voice in display and interface settings.
Distinctive features include rounded terminals on most strokes, loop-like shapes in letters such as the lowercase “g” and “a,” and smooth, continuous curves in “S,” “U,” and “W.” Numerals echo the same soft geometry, with clear, open forms that prioritize clarity over strict rigidity.