Sans Normal Liguf 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'CA Zentrum' by Cape Arcona Type Foundry, 'HT Arcadia Grotesk' by Hype Type, 'Prelo Pro' by Monotype, 'Air Superfamily' by Positype, 'Formula Serial' by SoftMaker, 'Kommon Grotesk' by TypeK, and 'TS Formula' by TypeShop Collection (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, bold, sporty, assertive, modern, friendly, impact, energy, emphasis, modernity, approachability, rounded, oblique, compact, chunky, dynamic.
A heavy, oblique sans with rounded terminals and broad, low-contrast strokes that keep a uniform color across lines. The forms lean forward with a slightly compressed, compact feel, and counters stay open enough to remain legible at display sizes. Curves are smooth and circular-leaning (notably in C, G, O, and 8), while diagonals in A, K, V, W, X, and Y are thick and stable, giving the alphabet a sturdy, graphic presence. Lowercase shapes are straightforward and mostly single-storey in character, with a simple, rounded g and a clean, functional rhythm.
Best suited to short-to-medium display settings where impact matters: headlines, posters, promotional graphics, sports or fitness branding, and packaging callouts. It can also work for UI labels or section headers when a strong, upbeat emphasis is needed.
The overall tone is energetic and confident, with a forward-leaning stance that reads as active and contemporary. Its rounded geometry softens the weight, creating a friendly, approachable boldness rather than a harsh or industrial feel.
The design appears intended to deliver a high-impact, energetic voice with consistent, rounded shapes and a forward-leaning posture for emphasis. It prioritizes bold presence and straightforward readability in branding and display typography.
Numerals are wide and robust, matching the letterforms’ roundness and maintaining strong visibility. The design emphasizes punchy silhouettes and even spacing, prioritizing impact and quick recognition over delicate detail.