Sans Normal Rukam 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'FF Sero' by FontFont, 'Moris' by Katatrad, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: ui text, product design, wayfinding, editorial, presentations, modern, neutral, clean, friendly, technical, versatility, legibility, neutrality, modernity, rounded, monoline, open apertures, generous counters, soft terminals.
This sans serif shows monoline strokes with softly rounded joins and terminals, producing a smooth, even texture. Letterforms are largely circular/elliptical with generous counters and open apertures (notably in C, G, e, and s), supporting clarity at text sizes. Proportions feel balanced and contemporary, with a slightly humanist rhythm in the lowercase; ascenders are straightforward and the lowercase r and t stay compact and tidy. Numerals are simple and highly legible, with open shapes (0, 6, 9) and clean, unembellished construction.
It fits UI and app typography, product and brand systems that need a clean sans, and general-purpose editorial or presentation work where steady rhythm and high legibility are priorities. The clear numerals and open forms also make it a good option for informational graphics and lightweight signage.
The overall tone is modern and neutral with a mild friendliness from the rounded geometry. It reads as calm and practical rather than expressive, suited to straightforward communication and interface-like clarity.
The design appears intended as a versatile, contemporary workhorse sans: smooth, rounded geometry with restrained detailing to keep reading comfortable and consistent across a range of everyday applications.
Spacing appears comfortably open in the sample text, helping maintain a smooth, even color across lines. Diacritics and punctuation are not shown, but the displayed set suggests a consistent, no-nonsense construction with minimal stylistic quirks.