Slab Contrasted Wiva 2 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, logotypes, packaging, signage, western, collegiate, poster, retro, industrial, impact, heritage, branding, emphasis, blocky, slabbed, bracketed, chunky, high-impact.
A heavy, block-built slab serif with broad proportions and strong horizontal emphasis. Strokes are thick and confident with noticeable, but not delicate, contrast; counters tend toward compact shapes that stay open through generous internal spacing in letters like O, P, and e. Serifs are substantial and often bracketed into the stems, producing a carved, sign-painting feel rather than a crisp geometric one. Terminals are mostly squared, curves are full and wide, and overall spacing reads sturdy and deliberate, prioritizing impact over finesse.
This font works best in headlines, posters, and bold branding where large sizes benefit from its broad shapes and sturdy slabs. It suits logos, packaging, labels, and signage that call for a vintage or Americana-leaning voice, and it can also serve as an attention-grabbing secondary typeface in editorial or marketing layouts.
The tone is bold and declarative, evoking classic American display lettering associated with posters, athletic branding, and frontier or workwear signage. Its chunky slabs and wide stance give it a friendly toughness—confident, a bit nostalgic, and built to grab attention from a distance.
The design appears intended as an emphatic display slab that combines wide, rounded forms with hefty serifs to maximize presence and readability at large sizes. Its consistent, sturdy construction suggests a focus on bold messaging and period-flavored branding rather than long-form text.
The design shows a strong baseline presence and consistent weight distribution across the set, with rounded letters (C, G, O, Q) staying very full while maintaining flat, supportive slabs. Numerals are similarly robust and display-oriented, matching the letterforms for cohesive headline use.