Sans Superellipse Etron 7 is a very bold, very narrow, low contrast, italic, tall x-height font visually similar to 'Dharma Gothic', 'Dharma Gothic Rounded', and 'Dharma Slab' by Dharma Type; 'Polate' and 'Polate Soft' by Typesketchbook; and 'Containment' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, sports branding, promotions, packaging, sporty, urgent, assertive, industrial, retro, space saving, high impact, motion, condensed, slanted, oblique, blocky, rounded corners.
A tightly condensed, right-slanted sans with heavy, compact shapes and rounded-rectangle construction. Curves read as softened superellipses rather than true circles, and joins are sturdy with minimal stroke modulation. Counters are small and apertures stay fairly closed, creating a dense texture; terminals are mostly blunt with subtly rounded corners. The lowercase is tall and upright in structure despite the slant, with compact bowls and short crossbars, while the numerals follow the same narrow, stacked proportions for a uniform, poster-like rhythm.
This font performs strongly in short, high-impact settings such as headlines, posters, sports and fitness graphics, retail promotions, and packaging callouts where a condensed footprint is useful. It is particularly effective for stacked layouts and vertical constraints where bold, slanted forms need to stay legible at a glance.
The overall tone is fast, forceful, and functional, with a forward-leaning stance that suggests motion and competitiveness. Its dense silhouettes and compact spacing feel industrial and no-nonsense, lending an energetic, attention-grabbing voice suited to high-impact messaging.
The design appears intended to maximize impact in minimal horizontal space while conveying speed and urgency. Rounded-rectangle geometry and blunt terminals keep the letterforms sturdy and highly reproducible for display applications.
The narrow proportions and small counters make the design read best when set with generous tracking and ample line spacing, especially in longer lines. The slant is consistent across cases and figures, helping headlines maintain a continuous sense of momentum.