Sans Normal Obmor 4 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Belle Sans' by Park Street Studio, 'Plau Redonda' by Plau, and 'Marble' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, playful, friendly, punchy, retro, impact, approachability, display clarity, brand voice, rounded, soft corners, chunky, bouncy, compact.
A heavy, rounded sans with compact proportions and broadly circular bowls. Strokes are thick and confident, with gently softened corners that keep the silhouette approachable rather than rigid. Curves dominate the design (notably in C, G, O, S, and the numerals), while straight-sided letters like E, F, H, and N keep a sturdy, poster-like rhythm. Lowercase forms are simple and robust, with a single-storey a and g, a short-armed r, and a wide, weighty stance across common shapes.
This font is well suited to short, high-impact text such as headlines, posters, packaging, and branding marks where a friendly, attention-grabbing voice is needed. It can also work for signage and display copy when set with generous spacing to preserve internal shapes at smaller sizes.
The overall tone is upbeat and bold, projecting a friendly, slightly retro energy. Its rounded geometry and chunky mass read as approachable and informal, while the strong black shapes add impact and immediacy.
The letterforms appear intended to deliver maximum visual presence with an approachable feel, combining strong, compact silhouettes with rounded, geometric curves for contemporary display use.
The design favors large counters and smooth joins, helping maintain clarity despite the heavy weight. Numerals appear rounded and substantial, matching the letters closely for cohesive headline setting.