Slab Contrasted Fulu 5 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Vigor DT' by DTP Types, 'Equip Slab' and 'Shandon Slab' by Hoftype, 'PF Centro Slab Press' by Parachute, 'Tabac Slab' by Suitcase Type Foundry, and 'Paul Slab Soft' by artill (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, signage, western, collegiate, vintage, bold, confident, impact, retro display, signage strength, americana tone, bracketed, chunky, rounded, sturdy, poster-like.
A heavy, slab-serif display face with broad proportions and compact internal counters. Strokes are thick and mostly even, with softly bracketed, blocky serifs and rounded joins that give the letterforms a molded, cushioned feel rather than a sharp geometric one. Curves are generous and slightly squarish in places, while terminals and serifs stay rectangular and substantial, producing a strong, anchored baseline rhythm and clear, high-impact silhouettes in both upper- and lowercase.
Best suited to headlines and short bursts of text where weight and personality are assets—posters, storefront or event signage, packaging callouts, and bold brand wordmarks. It can also work for subheads or pull quotes when generous spacing and larger sizes are available to preserve counter clarity.
The overall tone is assertive and nostalgic, blending a classic poster sensibility with a subtly Western/collegiate flavor. Its mass and blunt detailing communicate solidity and confidence, making text feel loud, friendly, and attention-grabbing rather than refined or delicate.
The design appears intended to deliver maximum impact with a retro-inflected slab-serif voice—prioritizing bold silhouettes, strong horizontals, and sturdy serifs that hold up in display settings and echo traditional print and sign lettering.
The lowercase maintains a robust, simplified structure with sturdy bowls and minimal delicacy, keeping texture consistent at larger sizes. Numerals match the same chunky construction and read as signage-oriented figures with ample weight and strong presence.