Sans Normal Kemev 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Motiva Sans' by Plau and 'Core Sans N SC' and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: headlines, branding, posters, sports, packaging, sporty, dynamic, confident, modern, friendly, impact, motion, modernity, approachability, oblique, geometric, round, clean, compact.
A heavy, oblique sans with rounded, geometric construction and smooth curves throughout. Strokes maintain an even thickness with minimal modulation, producing solid, high-impact letterforms. Counters are generally open and circular, while joins and terminals stay clean and largely unadorned, keeping the texture straightforward and contemporary. Spacing and proportions create a strong, forward-leaning rhythm that reads as energetic in both uppercase and lowercase.
Best suited to headlines, branding, posters, and other display applications where strong emphasis and quick visual impact are needed. It can also work for short UI labels or packaging callouts, especially when a modern, energetic tone is desired rather than quiet neutrality.
The overall tone feels assertive and fast, with an athletic, forward-moving character driven by the slant and dense color. Its rounded geometry keeps it approachable rather than harsh, balancing punchy emphasis with a friendly, modern clarity.
Likely intended as a bold, italicized sans for attention-grabbing typography that conveys motion and confidence. The design prioritizes simple geometry, consistent stroke weight, and rounded forms to stay legible at display sizes while projecting a contemporary, sporty personality.
Uppercase forms lean toward broad, simple silhouettes with generous bowls, while the lowercase shows compact, sturdy shapes that hold together well in short phrases. Numerals share the same rounded, sturdy build, matching the text weight and reinforcing a cohesive, headline-oriented voice.