Sans Normal Amkus 6 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad', 'Myriad Arabic', 'Myriad Bengali', and 'Myriad Devanagari' by Adobe and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, wayfinding, branding, packaging, posters, modern, neutral, confident, clean, pragmatic, everyday utility, clear reading, system branding, modern neutrality, grotesque, rounded terminals, open counters, even rhythm, high legibility.
A sturdy sans with smooth, round curves and largely uniform stroke weight, giving it a calm, even texture on the page. Letterforms are compact and efficient, with open apertures and generous counters that keep shapes readable at a range of sizes. Terminals tend to be clean and gently rounded rather than sharply cut, while diagonals (like in K, V, W, and y) feel crisp and stable. Overall spacing and proportions produce a steady rhythm suited to continuous text and clear headline setting.
It works well for interface typography, product and brand systems, and general-purpose editorial use where clarity and an even typographic color matter. The weight and clean construction also make it effective for signage and short, impactful headlines, while the open counters support comfortable reading in supporting text.
The font projects a modern, no-nonsense tone—confident and straightforward without feeling clinical. Its roundness softens the voice slightly, making it friendly and approachable while still reading as professional and contemporary.
The design appears intended as a dependable workhorse sans: straightforward construction, high clarity, and a contemporary neutrality that adapts easily across digital and print contexts. Subtle rounding and balanced proportions suggest an aim for approachability without sacrificing authority.
The uppercase set appears broad and well-balanced with strong geometric influence in round letters like C, O, and Q, while the lowercase maintains clarity through open shapes and uncomplicated joins. Numerals are robust and simple, matching the letterforms closely for consistent color in mixed alphanumeric settings.