Sans Normal Arbuv 20 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Allrounder Grotesk' by Identity Letters, 'Campeche' by Latinotype, and 'Body' by Zetafonts (names referenced only for comparison).
Keywords: ui text, body text, forms, presentations, signage, modern, neutral, clean, friendly, functional, everyday usability, legibility-first, neutral branding, screen-friendly, humanist, open apertures, balanced, unfussy, high legibility.
This is a clean sans serif with smooth, rounded curves and straightforward, low-modulation strokes. Proportions feel balanced rather than condensed or extended, with generous internal counters in letters like O, D, and P and open apertures in forms such as C, e, and s. Terminals are mostly flat and crisp, while joins and curves are softly resolved, creating an even rhythm across words. The lowercase shows a simple, readable construction with a two-storey g and a plain, rounded-dot i/j; numerals are clear and broadly proportioned with an open, easily distinguishable 4 and a circular 0.
It suits interface and product typography where clarity and consistency are critical, as well as general-purpose editorial text at small to medium sizes. The open shapes and steady rhythm also make it a solid option for instructional materials, dashboards, wayfinding, and presentation decks.
The overall tone is modern and neutral, prioritizing clarity over personality-driven quirks. Its rounded construction keeps it approachable and friendly, while the restrained details maintain a professional, system-like steadiness suitable for everyday reading.
The design intention appears to be a versatile, general-purpose sans aimed at dependable legibility and a neutral voice. The rounded, open forms and restrained detailing suggest it was drawn to perform cleanly in continuous text and functional labeling while remaining approachable.
Spacing appears even and calm in the text sample, with consistent stroke color across lines and a stable baseline presence. The uppercase has a straightforward, contemporary structure, and the lowercase maintains clarity at larger text sizes without decorative flourishes.