Sans Normal Morof 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Garet' by Type Forward (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, friendly, punchy, retro, cartoonish, impact, approachability, display emphasis, brand voice, rounded, bulky, soft corners, compact counters, stout.
A heavy, rounded sans with chunky geometry and soft, blunted terminals. Curves are built from near-circular bowls and broad arcs, while straighter strokes remain thick and even, creating a solid, poster-like texture. Counters are relatively small for the weight, with generous, smooth interior shaping that keeps letters readable despite the density. The overall rhythm is wide and stable, with a slightly bouncy, informal feel coming from the rounded joins and simplified details.
Best suited to short to medium display copy such as headlines, posters, logos/wordmarks, packaging callouts, and bold signage where its dense strokes and rounded forms can read clearly at size. It also works well for playful editorial titling and social graphics that benefit from a friendly, high-impact look.
The font communicates an upbeat, approachable tone with a bold, attention-grabbing presence. Its rounded massing reads friendly and playful rather than technical or austere, leaning toward a retro, headline-forward personality that feels at home in expressive display settings.
The design appears intended as a high-impact display sans that prioritizes bold silhouette, friendliness, and easy recognition at a distance. Its simplified, rounded construction suggests a goal of creating a versatile, upbeat voice for branding and promotional typography.
Uppercase forms feel sturdy and geometric, while lowercase keeps the same chunky construction for a consistent voice across cases. Numerals match the same rounded, blocky language, supporting loud, graphic compositions where strong silhouettes matter more than fine detail.