Print Momag 7 is a regular weight, very wide, medium contrast, italic, normal x-height font.
Keywords: posters, packaging, headlines, menus, greeting cards, casual, friendly, playful, hand-drawn, approachable, handwritten feel, friendly tone, informal display, human warmth, rounded, bouncy, loose, brushy, soft terminals.
This font has a hand-drawn, slightly slanted print style with a lively, uneven rhythm. Strokes show modest, natural-looking modulation with rounded joins and soft, tapered terminals that suggest a pen or light brush. Letterforms are broadly proportioned and open, with generous bowls and a relaxed baseline that subtly wavers, contributing to an organic texture in text. Counters remain clear at display sizes, while the overall spacing and widths vary from glyph to glyph in a deliberately informal way.
It works best for short to medium-length display copy where a human, informal voice is desired—such as posters, packaging callouts, café menus, invitations, and greeting card designs. In larger UI labels or educational materials, it can add friendliness, though its intentionally uneven rhythm is most effective when not set too small.
The tone is warm and personable, like quick, confident handwriting used for notes, menus, or friendly signage. Its bouncy curves and casual slant feel upbeat and informal rather than precise or corporate.
The design appears intended to mimic casual, neat handwriting with enough consistency for readable setting, while preserving the spontaneity of drawn strokes and slightly varied proportions.
Capitals read as simple, readable forms with occasional calligraphic flicks, and the lowercase keeps a straightforward printed construction rather than connected script. Numerals follow the same hand-rendered logic, with rounded shapes and slight irregularities that reinforce the handmade character in longer passages.