Sans Normal Odboh 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Normaliq' by Differentialtype; 'Vito' by Dots&Stripes Type; 'Gilam' by Fontfabric; and 'Betm', 'Quan Geometric', and 'Quan Pro' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, modern, punchy, straightforward, impact, clarity, modernity, approachability, rounded, geometric, compact, sturdy, high impact.
This is a heavy, geometric sans with rounded bowls and generally uniform stroke weight. Curves are smooth and full, while joins and terminals stay clean and largely square, giving the shapes a sturdy, engineered feel. Counters are relatively compact (especially in B, P, R, and a/e), and the overall proportions read slightly condensed in places, helping the letters hold together as dense, dark word shapes. The lowercase uses a single-storey a and g, with simple, open construction; numerals are similarly bold and straightforward, with a plain, readable 1 and rounded 0/8 forms.
Best suited for headlines, poster typography, and bold branding where a compact, high-impact sans is needed. It can also work for short UI labels, signage, and packaging callouts where strong presence and quick recognition matter more than long-form reading comfort.
The tone is direct and assertive, with a friendly edge from the rounded geometry. It feels contemporary and functional—more about clear impact than finesse—making it well suited to bold, no-nonsense communication.
The design appears intended to deliver maximum legibility and visual punch through simple geometric construction and dense counters, while keeping an approachable tone via rounded forms and single-storey lowercase shapes.
In text, the weight produces strong typographic color and tight internal whitespace, so spacing and line breaks become visually prominent. The design’s consistency across rounds and straights keeps paragraphs uniform, while the single-storey lowercase adds an approachable, informal note.