Sans Normal Rimaf 4 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Avenir', 'Avenir Next', 'Avenir Next Arabic', 'Avenir Next Cyrillic', 'Avenir Next Georgian', 'Avenir Next Hebrew', 'Avenir Next Paneuropean', 'Avenir Next Thai', and 'Avenir Next World' by Linotype (names referenced only for comparison).
Keywords: ui labels, signage, headlines, packaging, posters, modern, friendly, utilitarian, clean, approachable, legibility, versatility, modern tone, friendly clarity, rounded, compact, monoline, open apertures, soft corners.
A compact, rounded sans with heavy, even stroke weight and minimal contrast. Forms lean on broad curves and softened joins, producing smooth bowls and shoulders with open apertures. The lowercase is straightforward and highly legible, with simple geometric construction, round dots, and sturdy verticals; the numerals follow the same blunt, confident rhythm. Overall spacing reads steady and workmanlike, with a slightly compressed feel that keeps words dense without looking cramped.
Well suited to interface labels, navigation, and product or wayfinding contexts where sturdy letterforms need to hold up at small-to-medium sizes. It also performs well for headlines and short marketing copy, delivering a confident, friendly impact in posters and packaging.
The tone is modern and approachable, balancing a friendly softness with a practical, no-nonsense presence. Its rounded geometry keeps it from feeling overly technical, while the consistent weight and simple forms maintain a clear, utilitarian voice.
The design appears intended as a versatile, high-legibility sans that stays warm through rounded shaping while maintaining a solid, contemporary text color. It prioritizes clarity and consistency, aiming for reliable performance across functional display and everyday typographic tasks.
Curves appear intentionally smoothed rather than sharply engineered, and terminals favor rounded or gently flattened endings. The overall texture in paragraph settings is dark and even, making it visually assertive while remaining readable.