Sans Normal Atlur 2 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui labels, packaging, children’s, posters, social media, friendly, informal, playful, approachable, casual, approachability, casual tone, everyday readability, friendly branding, rounded, soft, humanist, monoline, open forms.
A rounded, monoline sans with softly tapered terminals and subtly uneven, hand-drawn-like stroke behavior. Curves are generously open (notably in C, G, e, and s), and joins are smooth with minimal sharp corners, producing a gentle rhythm across text. Proportions feel slightly quirky and variable from glyph to glyph, with a relaxed baseline feel and roomy counters that keep letters readable. Numerals follow the same simple, rounded construction, with a clear, open “0” and straightforward, lightly curved forms elsewhere.
Well-suited for friendly interface labels, short headlines, and brand touchpoints that benefit from an approachable voice. It can work effectively in packaging, café/retail signage, posters, and social media graphics where a casual, human tone is desired. For longer passages, it performs best at comfortable sizes where its soft details and open counters remain clear.
The overall tone is warm and personable, with a casual, slightly whimsical character that reads as friendly rather than technical. Its soft geometry and relaxed rhythm give it an everyday, conversational feel—more like a marker or casual signage than a strict corporate sans.
Likely designed to offer a clean sans foundation with added warmth and personality, balancing legibility with a deliberately informal, hand-made flavor. The rounded terminals and open shapes suggest an emphasis on friendliness and ease of reading over rigid geometric precision.
Uppercase forms remain clean and simple, while lowercase introduces more personality through curved entry/exit strokes and gently idiosyncratic shapes (for example, the looping descender in “g” and the rounded, single-storey-style construction throughout). Spacing appears comfortable in running text, and the open apertures help maintain clarity even with the informal detailing.