Sans Normal Atbuh 1 is a regular weight, narrow, monoline, upright, normal x-height font visually similar to 'Haymer' by Greater Albion Typefounders (names referenced only for comparison).
Keywords: ui labels, packaging, posters, headlines, signage, friendly, clean, modern, casual, approachable, compact clarity, friendly modernity, everyday legibility, neutral branding, rounded, open counters, soft terminals, humanist, slightly quirky.
This typeface is a narrow, monoline sans with gently rounded curves and softened terminals that keep the texture even and calm. Proportions are compact with relatively open apertures and clear counters, helping letters stay distinct despite the condensed width. Round forms lean toward circular geometry, while vertical strokes remain straight and consistent, creating a tidy rhythm in both uppercase and lowercase.
It performs well in short-to-medium text such as UI labels, navigation, and product information where space is limited and a compact width helps. The clean, rounded structure also suits headlines, posters, and signage that benefit from a modern, approachable voice and consistent stroke color.
The overall tone feels friendly and contemporary, with a subtle informal charm coming from the rounded shaping and slightly playful details. It reads as approachable rather than technical, suitable for designs that want clarity without a rigid, corporate edge.
The design appears intended to provide a compact sans-serif voice with smooth, rounded geometry and dependable legibility. Its restrained construction suggests a goal of versatility: contemporary enough for interfaces and branding, while remaining personable for consumer-facing communication.
The set shows strong simplicity and consistency across letters and numerals, with straightforward construction and minimal contrast. The figures are clean and legible, matching the letterforms’ smooth, rounded character for cohesive mixed-content typography.