Sans Normal Alkey 3 is a regular weight, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, ui labels, wayfinding, modern, clean, approachable, utilitarian, tech, clarity, modern branding, neutrality, display presence, systematic design, open apertures, rounded terminals, geometric, low modulation, generous spacing.
A wide, clean sans with largely geometric construction and smooth, round counters. Strokes stay even with only subtle modulation, and terminals are mostly squared or softly rounded, creating a crisp but not harsh finish. The lowercase shows open apertures (notably in c, e, s) and simple, readable forms with a single-storey a and g. Capitals are broad with steady proportions, and the overall spacing feels generous, supporting a stable, even texture in continuous text.
The wide proportions and open shapes make it effective for headlines, posters, and brand wordmarks where a broad, confident footprint is desirable. Its clear lowercase and steady rhythm also suit UI labels, dashboards, and signage/wayfinding contexts that prioritize quick recognition.
The overall tone is modern and straightforward, leaning more functional than expressive. Its broad proportions and open forms give it an accessible, calm presence with a subtle contemporary/tech flavor rather than a playful or ornamental feel.
This design appears intended as a neutral, contemporary sans that emphasizes clarity and consistency while offering a distinctive wide stance. The geometry and open apertures suggest a focus on practical readability with a polished, modern presentation for display and short text settings.
Round letters (O, Q, 0) read as near-elliptical with consistent counter shapes, while diagonals (V, W, X, Y) are clean and symmetrical, reinforcing a rational, engineered rhythm. Numerals are similarly plain and legible, designed to match the same wide stance as the letters.