Sans Superellipse Yiji 10 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'ATC Duel' by Avondale Type Co., 'Mega' by Blaze Type, and 'Loft' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, industrial, sporty, punchy, retro, mechanical, maximum impact, sturdy signage, technical accent, brand distinctiveness, rounded corners, blocky, compact counters, ink-trap notches, stencil-like cuts.
A heavy, block-driven sans with broad proportions and rounded-rectangle construction. Curves resolve into squarish bowls and softly radiused corners, giving letters a superelliptical, machined feel rather than a geometric-circle one. Many joins show small triangular notches and cut-ins that read like subtle ink-trap detailing, while counters stay compact and rectangular. Stroke terminals are blunt and consistent, and the overall rhythm is dense and tightly packed, especially in the lowercase where the forms feel stout and highly simplified.
Best suited to short, high-impact settings such as headlines, posters, product packaging, team or event branding, and bold signage. It also works for logo wordmarks where a compact, engineered texture is desirable and the text can be set with generous spacing.
The tone is loud and utilitarian—confident, rugged, and built for impact. Its squared-round shapes and cut-in details evoke industrial signage and athletic branding, with a slightly retro, arcade/print-stamp edge.
The design appears intended to maximize presence and legibility at large sizes through wide, simplified shapes, rounded-square geometry, and reinforced joins. The notch-like cut-ins add a purposeful, technical accent while keeping the overall silhouette clean and uniform.
At display sizes the notched joins add character and help differentiate dense shapes, but in long lines the small counters and tight apertures can visually fill in. Numerals share the same squared-round logic, with sturdy, sign-like silhouettes and minimal interior space.