Serif Flared Poje 7 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Equip' and 'Galvani' by Hoftype, 'Nietos' by Melvastype, 'Galano Grotesque' by René Bieder, and 'Gogh' by Type Forward (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, retro, confident, loud, playful, impact, attention, motion, heritage, personality, flared terminals, soft corners, compact counters, arched strokes, swashy curves.
A heavy, right-leaning serif with flared stroke endings and rounded, soft-edged shaping. Strokes show a subtle contrast and a lively, calligraphic pull, with curved joins and gently tapered terminals that keep the texture energetic rather than rigid. The letterforms are broad and low in apparent stature, with compact inner counters and pronounced curves in bowls and shoulders that create a bold, rhythmic page color.
Best suited to short, high-impact settings such as headlines, posters, logos, and product packaging where its bold texture and slanted motion can carry the message. It can also work well for sports or event branding and other promotional graphics that benefit from a confident, vintage-leaning voice.
The tone is assertive and upbeat, with a sporty, retro flavor that feels designed to grab attention. Its exaggerated weight and slanted momentum read as dynamic and promotional, while the rounded flare details add friendliness and a touch of showmanship.
The design appears intended as a display serif that combines traditional serif cues with flared, brush-like finishing to create speed, weight, and personality. Its forms prioritize impact and rhythm over neutrality, aiming for strong recognition at larger sizes.
Uppercase forms have a punchy presence with sturdy horizontals and emphatic curves; the lowercase keeps a robust, chunky feel with rounded bowls and expressive terminals. Numerals match the same energetic slant and heavy mass, staying consistent in color and stance for display use.