Serif Flared Poji 10 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Equip' and 'Galvani' by Hoftype, 'Fact' by ParaType, and 'Manifestor' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, editorial display, sporty, confident, retro, energetic, playful, impact, motion, retro display, brand voice, headline emphasis, flared terminals, soft corners, ink-trap feel, forward slant, tight apertures.
A hefty, forward-leaning serif with broad proportions and compact interior counters. Strokes stay largely even in thickness, with stems and arms swelling into subtly flared, wedge-like endings that read as softened serifs rather than sharp brackets. Curves are generously rounded and the joins feel slightly pinched in places, giving an ink-trap-like bite and adding texture at display sizes. The lowercase shows a sturdy, single-storey a and g, with a compact rhythm and tightly controlled apertures; figures are similarly bold and rounded, with strong, graphic presence.
Best suited for short to medium display text where weight and motion are assets—headlines, poster typography, sports or event branding, and bold packaging statements. It can also work for editorial callouts or pull quotes when a strong, condensed block of typographic color is desired.
The overall tone is assertive and energetic, with a sporty, headline-ready attitude. Its slanted stance and chunky forms create a sense of motion, while the flared endings add a retro editorial flavor that feels both familiar and punchy.
The design appears aimed at delivering a high-impact italic display voice that remains sturdy and legible, using flared terminals and rounded shaping to add character without relying on high contrast. It balances a classic serif foundation with contemporary, brand-forward mass and momentum.
Spacing appears intentionally open enough to keep the heavy shapes from clogging, while still maintaining dense color across lines. The italic construction is consistent across capitals, lowercase, and numerals, producing a cohesive forward drive that favors impact over delicate detail.