Sans Normal Lorat 9 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe; 'Equip', 'Galvani', 'Qubo', and 'Urania' by Hoftype; 'Fact' by ParaType; 'Core Sans A' by S-Core; and 'Gogh' by Type Forward (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, confident, friendly, modern, attention, speed, impact, clarity, modernity, geometric, rounded, chunky, compact, slanted.
A heavy, forward-slanted sans with broad, rounded geometry and tightly controlled counters. Curves are smooth and circular, while joins and terminals are clean and mostly blunt, producing a solid, blocky rhythm. The uppercase feels sturdy and compact, with simplified constructions (notably in forms like G and S), and the lowercase uses single-storey shapes and short, sturdy extenders for a dense, punchy texture in text. Numerals are similarly weighty and rounded, designed to hold up at display sizes with strong silhouette clarity.
Best suited to display typography where impact is the priority: headlines, posters, social graphics, and bold brand statements. It can also work on packaging or wayfinding-style applications when a compact, energetic tone is desired, especially at medium to large sizes where counters and letter shapes stay clearly open.
The overall tone is assertive and high-impact, with a lively italic lean that reads as fast and dynamic. Rounded shapes keep it approachable rather than aggressive, giving it a contemporary, sporty feel suited to attention-grabbing headlines.
The design appears intended to deliver a modern, high-energy italic sans for prominent messaging—combining strong weight and rounded geometry to maximize visibility while maintaining a friendly, contemporary character.
Spacing appears intentionally tight for a compact, poster-like color, and the italic angle is consistent across letters and figures, helping lines of text feel cohesive and driven. The design favors simplified, geometric forms over calligraphic nuance, keeping the texture uniform and bold in longer settings.