Sans Normal Arriw 1 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Afical' by Formatype Foundry; 'Mandioca' by Latinotype; and 'Loew', 'Loew Next', 'Loew Next Arabic', and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: ui, editorial, signage, branding, presentations, clean, modern, neutral, friendly, functional, legibility, versatility, clarity, modernity, rounded, open, clear, unfussy, contemporary.
This typeface is a clean, rounded sans with simple geometry and smooth curves. Strokes maintain an even, low-contrast build, with softly finished terminals and generous counters that keep forms open. Proportions lean broad and relaxed, and the overall rhythm is steady and unforced, with clear joins and minimal stylistic quirks. Numerals are straightforward and legible, matching the same calm, circular construction seen in the letters.
Its open counters and even color make it well suited to interface text, dashboards, and general-purpose digital layouts. The broad, rounded construction also performs well in headings, wayfinding, and brand systems that need a modern but approachable voice.
The tone is neutral and contemporary, with a friendly approachability created by rounded shapes and open apertures. It reads as practical and restrained rather than expressive, supporting content without calling attention to itself.
The design appears intended as a versatile, everyday sans that prioritizes clarity and consistency. Its rounded geometry and restrained details suggest a goal of comfortable, low-friction reading across a range of sizes and contexts.
Uppercase forms appear clean and balanced with broad curves (notably in C, G, O, Q), while diagonals and joins stay crisp without sharp flamboyance. Lowercase retains a simple, workmanlike construction, with clear differentiation between similar shapes and a consistent, polished texture in paragraph settings.