Sans Normal Ulduv 5 is a regular weight, wide, medium contrast, upright, normal x-height font visually similar to 'AG Book W1G' by Berthold, 'Swiss 721' by Bitstream, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, modern, neutral, clean, corporate, technical, versatility, clarity, neutral branding, modern utility, geometric, open apertures, even rhythm, low modulation, crisp terminals.
A clean, geometric sans with low stroke modulation and broadly circular bowls. Uppercase forms are simple and spacious, with a round O and C, a straightforward G with a horizontal bar, and a Q featuring a short diagonal tail. Lowercase shows a two‑storey a and g, compact, closed shapes, and a single‑storey style feel elsewhere with minimal detailing; the r is short and economical, and the t has a modest crossbar. Terminals are crisp and mostly square-cut, counters are generous, and the numerals are clear and contemporary with smooth curves and consistent proportions.
It performs well for user interfaces, dashboards, and product typography where clean shapes and steady rhythm aid scanning. The wide, open construction also suits signage and wayfinding at distance, and it can serve as a neutral workhorse for marketing, presentations, and contemporary editorial layouts.
The overall tone is modern and restrained, prioritizing clarity over personality. Its geometry and even texture feel dependable and matter‑of‑fact, suited to interfaces and brand systems that want to read as current without calling attention to the letterforms.
The design intent appears to be a versatile, contemporary sans that stays out of the way while maintaining a polished, geometric finish. It aims for predictable spacing, clear character shapes, and a calm, modern texture across both display and text settings.
Spacing appears comfortable and consistent in running text, producing an even gray value at larger sizes. The design balances roundness with straight stems, giving it a slightly technical cleanliness while retaining friendly openness in the counters.