Sans Normal Joriw 2 is a very bold, wide, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, dynamic, punchy, retro, attention grabbing, speed cue, brand impact, display emphasis, youth appeal, slanted, compact counters, soft corners, high impact, rounded joins.
This typeface presents a heavy, right-slanted construction with broad, rounded forms and a smooth, continuous stroke feel. Curves dominate the design, producing inflated bowls and compact internal counters that keep the silhouettes dense and impactful. Terminals are clean and largely uniform, with subtly softened corners that prevent the weight from feeling harsh. The rhythm is energetic, with sturdy horizontals and diagonals that read clearly at display sizes while maintaining a cohesive, bold texture across words and lines.
This font is best used where impact and momentum matter: big headlines, posters, promotional graphics, and bold brand marks. It also fits sports and lifestyle applications such as jerseys, team branding, event signage, and energetic social media creatives. In longer paragraphs it will appear very dense, so it’s most effective in short bursts of text and display-size typography.
The overall tone is forceful and energetic, with a forward-leaning stance that suggests motion and urgency. Its chunky rounded shapes add a friendly, approachable edge, keeping the mood upbeat rather than aggressive. The result feels bold, promotional, and slightly nostalgic—well suited to attention-grabbing messaging.
The design appears intended to deliver maximum visibility with an energetic slant and rounded, friendly massing. By combining thick strokes with smooth curves and compact counters, it aims to create a strong, modern display voice that reads quickly and carries a promotional, action-oriented character.
The sample text shows strong word-shape presence and tight, dark typographic color, especially in mixed-case settings. Round characters like O/Q and the curved lowercase (a, e, g, o) contribute to a smooth, bouncy texture, while angled strokes in letters like A, V, W, and Y reinforce the sense of speed. Numerals are equally weighty and prominent, matching the letterforms for cohesive headline use.