Sans Normal Linor 11 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Fuller Sans DT' by DTP Types; 'Franklin Gothic', 'ITC Franklin', and 'ITC Franklin Gothic LT' by ITC; 'News Gothic No. 2' by Linotype; 'TS Franklin Gothic' by TypeShop Collection; 'Franklin Gothic' by URW Type Foundry; and 'Franklin Gothic Raw' by Wiescher Design (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, energetic, confident, loud, impact, speed, modernity, attention, clarity, oblique, rounded, compact, upright stress, smooth.
This typeface is a heavy, oblique sans with smooth, rounded curves and compact internal counters. Stroke endings are clean and unbracketed, with subtle squaring in places that keeps the shapes crisp rather than soft. The italic angle is consistent across capitals, lowercase, and numerals, producing a steady forward rhythm. Round letters like O/C/G are broadly elliptical, while diagonals (A, V, W, X, Y) are thick and stable, giving the design a strong, poster-ready silhouette.
It is well suited to short, high-impact settings such as headlines, posters, and brand marks where the slanted stance can add motion. The dense, sturdy shapes also work well on packaging and promotional graphics, especially where strong contrast against the background is needed.
The overall tone is assertive and athletic, with a forward-leaning stance that suggests speed and impact. Its weight and tight counters read as confident and attention-grabbing, making the texture feel bold and energetic rather than delicate or refined.
The design appears intended to deliver maximum visual impact with a fast, dynamic posture while staying clean and straightforward. It prioritizes bold presence, strong silhouettes, and simple geometric construction for modern display use.
Uppercase forms are straightforward and geometric, while the lowercase maintains a simple, modern construction with single-storey shapes (notably the a and g) that reinforce an informal, contemporary feel. Numerals are chunky and highly legible, with prominent curves and sturdy diagonals that match the letterforms closely.