Sans Superellipse Hurut 9 is a very bold, normal width, low contrast, upright, normal x-height font.
Keywords: posters, headlines, logotypes, packaging, sports branding, retro, blocky, playful, industrial, sporty, impact, display punch, friendly solidity, retro styling, signage clarity, rounded corners, squarish, geometric, compact, chunky.
A heavy, compact sans with squarish letterforms built from rounded-rectangle geometry. Strokes are thick and consistent, with softened corners and broad, flat terminals that create a sturdy, modular rhythm. Counters tend to be tight and rectangular/slot-like (notably in forms such as O, P, R, and e), and curves read as superelliptical rather than circular. Proportions are generally wide and stable, with short joins and minimal stroke modulation, producing dense, high-impact word shapes.
Best suited for short to medium display settings where maximum impact is needed: posters, headlines, product packaging, team or event branding, and logo wordmarks. It can also work for UI labels or signage when large sizes and strong contrast against the background are available, but the tight counters suggest avoiding very small text sizes.
The tone is bold and assertive with a friendly, game-like softness from the rounded corners. It evokes retro display typography—part arcade, part athletic signage—delivering confidence and a slightly whimsical, toy-block solidity. The overall feel is energetic and attention-grabbing without becoming sharp or aggressive.
The design appears intended to deliver a robust, instantly readable display voice using rounded-square geometry—combining the firmness of a block sans with softened corners for approachability. Its simplified shapes and dense rhythm suggest a focus on strong silhouettes, reproducible forms, and a distinctive retro-modern personality.
Lowercase construction leans toward simplified, geometric forms with sturdy verticals and compact bowls, helping maintain consistency between cases. Numerals are similarly block-built and highly uniform, prioritizing silhouette strength over delicate differentiation.