Sans Other Abbim 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Alaturka' by Bülent Yüksel, 'Gotham' by Hoefler & Co., 'Avenir Next Paneuropean' by Linotype, and 'Morandi' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, retro, sporty, punchy, sturdy, friendly, impact, display, retro feel, approachability, branding strength, blocky, rounded, compact, chunky, heavy terminals.
A chunky, block-driven sans with large counters and strongly rounded bowls, set on a sturdy, slightly condensed skeleton. Strokes remain broadly uniform, with softened corners and occasional angled cuts that give the shapes a carved, poster-like feel. The lowercase is compact with a robust x-height and short ascenders/descenders, while uppercase forms read wide and solid with broad interior space. Numerals are equally weighty and simplified, designed for impact and quick recognition at display sizes.
Best suited to large-scale typography where impact and legibility come from strong silhouettes—headlines, posters, sports and event branding, packaging callouts, and logo wordmarks. It can also work for short subheads or labels, but its dense weight is less suited to extended reading at small sizes.
The overall tone is bold and upbeat, leaning toward retro athletic and mid-century poster aesthetics. Its rounded massing and simplified shapes feel approachable and energetic, while the heavy construction projects confidence and immediacy.
This font appears designed to deliver maximum presence with a friendly, retro-inflected voice—combining simplified sans construction with rounded, blocky forms that hold up well in bold applications and high-contrast layouts.
The design emphasizes strong silhouettes over fine detail: apertures are generally open, joins are thick, and spacing appears tuned for headline use where black area and rhythm dominate. The mix of rounded curves and occasional angular notches adds visual bite without becoming decorative.