Sans Superellipse Hurun 5 is a very bold, normal width, monoline, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Blooms' by DearType, 'Neusa Neu' by Inhouse Type, 'Bourton' by Kimmy Design, and 'Prelo Condensed' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, signage, playful, chunky, friendly, poster-like, retro, impact, approachability, branding, display clarity, geometric cohesion, rounded, blunt, geometric, compact, high-contrast counters.
A heavy, compact sans with rounded-rectangle construction and blunt, squared terminals. Curves read as softened corners rather than circular bowls, giving letters a sturdy, blocky silhouette. Strokes maintain a largely even thickness, with tight interior counters and small apertures that emphasize mass and impact. The lowercase is built to match the uppercase’s heft, with short ascenders/descenders and simplified joins, creating a dense, uniform rhythm in text.
Best used at display sizes where its dense shapes and tight counters remain clear and its strong color can do the work—headlines, posters, brand marks, packaging, and bold signage. In longer passages or small sizes, the compact counters and heavy texture may reduce readability, so it’s more effective for short, punchy copy.
The overall tone is bold and approachable, with a playful, slightly retro feel driven by its soft-cornered geometry and chunky proportions. It reads as assertive without feeling sharp or aggressive, making it well-suited to energetic, attention-grabbing messaging.
Designed to deliver maximum visual impact with a friendly, geometric voice: a compact, softened display sans that stays cohesive across uppercase, lowercase, and numerals while projecting a bold, contemporary-retro personality.
Round letters (like O/C/G) show a squarish, superelliptical contour, while diagonals (V/W/X) stay broad and stable, reinforcing a strong, poster-oriented texture. Numerals match the same blocky weight and compact fit, maintaining consistent color across mixed alphanumerics.