Slab Rounded Vulu 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Slab' by Artegra, 'Clab' by Eko Bimantara, 'Equip Slab' by Hoftype, 'Tabac Slab' by Suitcase Type Foundry, 'Paul Slab Soft' by artill, and 'Museo Slab Rounded' by exljbris (names referenced only for comparison).
Keywords: posters, headlines, packaging, branding, signage, playful, retro, friendly, chunky, cheerful, display impact, friendly tone, retro flavor, brand presence, softened slabs, rounded, soft serifed, blobby, compact counters, high presence.
A heavy, soft-edged slab serif with rounded corners and bulbous terminals that read almost like inked stamps. Strokes are consistently thick with minimal modulation, producing compact internal counters and a dense, high-impact texture. Serifs are blocky and integrated into the stems with generous rounding, while curves (notably in C, G, O, S, and 8) are broad and smooth. Overall spacing and proportions favor a sturdy, poster-like rhythm, with simplified joins and a slightly bouncy, friendly silhouette across both upper- and lowercase.
Best suited for short, prominent text such as posters, headlines, product packaging, and brand marks where a bold, friendly voice is needed. It can also work for signage and playful editorial callouts, but the tight counters and heavy color make it less appropriate for long-form reading at small sizes.
The face conveys a warm, approachable personality with a nostalgic, mid-century display feel. Its softened slabs and cushioned forms create a toy-like friendliness, while the weight and width give it confident, attention-grabbing energy.
The design appears intended to deliver maximum impact with a welcoming, rounded slab-serif character—combining display-weight solidity with softened terminals to avoid harshness. The overall construction prioritizes recognizability and charm over delicate detail, aiming for a memorable, retro-leaning presence in branding and titles.
The lowercase shows single-storey forms (notably a and g), reinforcing an informal tone. Numerals are stout and rounded, matching the letterforms’ soft slabs and maintaining strong legibility at larger sizes where the interior shapes have room to breathe.