Sans Normal Ammup 11 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Linear Grotesk' by Designova, 'Neufile Grotesk' by Halbfett, 'Identidad' by Punchform, 'Malnor Sans' by Sikifonts, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, clean, friendly, straightforward, impact, clarity, modern branding, legibility, geometric, rounded, open, sturdy, neutral.
A heavy, geometric sans with broad proportions and even, low-contrast strokes. Curves are smooth and circular, with open apertures and generous counters that keep forms clear at display sizes. Terminals are clean and mostly straight-cut, producing a crisp silhouette, while joins stay simple and robust. Uppercase characters read blocky and stable; lowercase is similarly sturdy with a single-storey ‘a’ and a compact ‘t’, reinforcing a contemporary, utilitarian rhythm.
Best suited for headlines, posters, and brand marks where a strong, contemporary presence is needed. It should also perform well for signage, packaging, and short informational text where quick recognition and bold clarity are priorities.
The overall tone is modern and no-nonsense, projecting clarity and confidence without feeling harsh. Its rounded geometry adds a mild friendliness, making it feel approachable while still assertive and attention-getting.
The font appears designed to deliver a strong, contemporary sans voice built from simple geometric shapes, optimizing for impact and readability in display settings while keeping letterforms familiar and neutral enough for broad use.
The design maintains a consistent, systematic construction across letters and figures, with minimal detailing and a strong emphasis on legibility through large counters. The numerals are similarly bold and straightforward, suited to prominent display and signage-like contexts.