Sans Normal Egmav 12 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: editorial, branding, magazines, invitations, posters, elegant, lively, refined, literary, friendly, expressive text, editorial voice, modern elegance, humanist warmth, calligraphic, humanist, slanted, airy, flowing.
A slanted, humanist sans with softly tapered terminals and gently modulated strokes that suggest a calligraphic influence without true serifs. Curves are open and rounded, with smooth joins and a slightly elastic rhythm across words. Uppercase forms feel lean and crisp, while lowercase letters show more handwritten character—single-storey shapes, compact bowls, and subtle entry/exit strokes that keep counters clear. Numerals follow the same fluid construction, with rounded figures and consistent diagonal stress that maintains a cohesive texture in text.
Well-suited to editorial typography where an italic voice needs to carry personality—magazine features, pull quotes, and book or essay titling. It can also support brand identities, packaging, and event materials that benefit from a refined yet approachable slanted style, and works effectively for short-to-medium text where a lively texture is desirable.
The overall tone is graceful and personable, combining editorial polish with an informal, handwritten warmth. Its steady slant and tapered endings create a sense of motion and ease, reading as contemporary yet classically influenced.
The design appears intended to offer an italic-forward, humanist sans voice that balances clarity with expressive, handwritten cues. Its construction prioritizes smooth reading rhythm and a cultured, contemporary feel rather than strict geometric neutrality.
The texture in paragraphs is even and airy, with clear internal space and a smooth baseline flow. Rounded forms like O/C/Q and the curving descenders contribute to a gentle, continuous rhythm, making the face feel more expressive than a purely geometric italic.