Sans Normal Ekmih 2 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: editorial, branding, subheads, emphasis, ui copy, modern, clean, swift, dynamic, friendly, readability, modernity, editorial tone, neutral clarity, oblique, humanist, open counters, rounded, airy.
This is a right-leaning, low-contrast italic with smooth, rounded construction and a crisp, even stroke. Letterforms favor open apertures and generous counters, with gently tapered joins and a consistent, contemporary rhythm. Uppercase shapes read clear and structured (notably the round C/O and straightforward E/F), while the lowercase is compact and fluid, with single-storey a and g and a soft, curved tail on y. Numerals follow the same oblique flow, with clean curves and unobtrusive terminals.
Well-suited for editorial settings where italic is used as a primary voice—magazine features, pull quotes, and subheads—thanks to its steady rhythm and clear shapes. It can also work for contemporary branding and packaging that want a refined, kinetic feel, and for UI or product copy where a clean italic is needed for emphasis without sacrificing legibility.
The overall tone is modern and energetic, with an easy, approachable polish. Its italic slant adds momentum and emphasis without feeling decorative, creating a brisk, editorial voice that still stays neutral and professional.
The design appears intended as a contemporary, highly usable italic that combines clean sans construction with a subtle humanist softness. It prioritizes smooth reading texture, open forms, and consistent slant for reliable emphasis and modern typographic tone.
Spacing appears balanced for continuous reading, and the italic angle is steady across letters and figures, helping lines keep a uniform forward motion. Curves stay smooth and round, while diagonals (like V/W/X) remain sharp enough to preserve clarity at display sizes.