Sans Superellipse Pemar 1 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Polin Sans' by Machalski, 'Sharp Sans Condensed' by Monotype, 'Aaux Next Comp' by Positype, 'Nu Sans' by Typecalism Foundryline, and 'Expressway' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, logos, punchy, friendly, retro, playful, confident, impact, approachability, brand voice, display clarity, retro flavor, rounded, compact, blocky, soft-cornered, stout.
A heavy, compact sans with rounded-rectangle construction and softened corners throughout. Curves are squarish and superelliptical rather than circular, giving counters a roomy, pill-like feel and keeping strokes consistently thick. Terminals are mostly flat with gentle rounding, producing a steady, poster-like rhythm; joins are sturdy and simplified, and diagonals are kept broad to preserve weight. Uppercase forms are tall and blocky, while the lowercase stays robust with short extenders and single-storey shapes where applicable, maintaining a cohesive, dense texture in text.
Best suited to headlines, posters, packaging, and bold brand statements where a dense, rounded sans can carry attention from a distance. It can work for short UI labels or signage when generous spacing is available, but its heavy color and compact forms are most effective in display settings rather than long-form reading.
The overall tone is bold and approachable—more cheerful than austere—evoking mid-century display lettering and contemporary branding that wants warmth without losing impact. Its rounded geometry reads friendly and informal, while the compact width and heavy color project confidence and immediacy.
The design appears intended to deliver maximum impact with a friendly, rounded voice, using superelliptical construction to keep forms stable, consistent, and highly legible at large sizes. Its simplified shapes and sturdy stroke weight suggest a focus on strong wordmarks and attention-grabbing typographic messaging.
The font’s squared bowls and rounded corners create a distinctive “soft industrial” personality, especially visible in letters like C, G, O, S, and the numerals. The strong black value and simplified interior shapes favor clarity at large sizes, with a consistent, chunky silhouette across the set.