Sans Contrasted Ledun 7 is a regular weight, wide, medium contrast, upright, normal x-height font visually similar to 'Graphite' by Adobe (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, children's media, playful, hand-drawn, casual, quirky, friendly, human touch, approachability, expressive sans, display clarity, warmth, rounded, open forms, soft terminals, informal, lively.
This typeface is a clean sans with an informal, hand-rendered feel. Strokes show noticeable modulation, with gently swelling curves and slightly tapered joins that keep the rhythm lively. Shapes are broadly proportioned with open counters and rounded bowls, while terminals tend to be soft and subtly angled rather than crisply squared. The overall drawing is consistent but intentionally relaxed, with small irregularities in curvature and stroke endings that read as human rather than mechanical.
It works best for headlines and short-to-medium text where character is desirable—posters, packaging, brand marks, event materials, and editorial callouts. The informal modulation also suits playful contexts such as children’s products, crafts, and lifestyle communications where warmth and personality are priorities.
The tone is approachable and upbeat, with a light, personable voice that feels conversational. Its slight wobble and modulated strokes add charm and warmth, leaning toward whimsical and creative rather than corporate or strictly utilitarian.
The design appears intended to blend sans simplicity with a hand-drawn sensibility, adding subtle contrast and soft geometry to keep the texture engaging. It aims to be readable while still signaling a casual, creative tone.
Round letters like O and Q are prominent and smooth, and the numerals carry the same friendly, slightly calligraphic modulation, helping text maintain a cohesive texture across mixed-case settings. The sample text shows comfortable readability at display sizes, with distinct letterforms and generous internal space.