Sans Normal Lanuh 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Artegra Sans' by Artegra (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, punchy, energetic, modern, friendly, impact, momentum, modern branding, legibility, rounded, oblique, heavy, compact, soft terminals.
A heavy, oblique sans with broad proportions and generously rounded curves. Letterforms are built from smooth, geometric shapes with low stroke modulation, producing a solid, even color in text. Counters are relatively open for the weight, and terminals are softly finished rather than sharp, helping maintain clarity at display sizes. The slant is consistent across caps, lowercase, and figures, with sturdy verticals and simplified joins that keep the overall silhouette clean and uniform.
Best suited to headlines, posters, signage, and brand marks where impact and momentum are desired. It also fits packaging and promotional materials that benefit from a bold, friendly, forward-leaning voice, especially at medium-to-large sizes.
The overall tone is assertive and upbeat, with a sporty, contemporary feel. Its combination of mass, rounded geometry, and forward-leaning stance reads as energetic and approachable rather than formal or editorial.
The font appears designed to deliver maximum presence with a clean geometric construction, pairing a strong, contemporary sans structure with an oblique stance for added motion. The rounded forms and low-contrast strokes suggest an emphasis on clarity and approachability in bold display typography.
The design emphasizes clear, bold silhouettes and smooth curves, making it visually stable in large settings. Numerals and capitals carry the same rounded, geometric logic as the lowercase, supporting cohesive branding and headline use.