Sans Superellipse Usbo 10 is a bold, wide, low contrast, upright, tall x-height font visually similar to 'Gomme Sans' by Dharma Type, 'Magistral' by ParaType, 'Glint' by Pesic, 'Movida' by ROHH, and 'Obvia Expanded' by Typefolio (names referenced only for comparison).
Keywords: branding, headlines, posters, packaging, ui labels, friendly, modern, confident, playful, approachability, impact, clarity, tech-forward, rounded, soft-cornered, geometric, compact, sturdy.
A heavy, geometric sans built from rounded-rectangle and superellipse shapes, with softened corners and largely monolinear strokes. Counters are generous and open, and curves transition smoothly into straight segments, producing a clean, engineered rhythm. The lowercase shows a large x-height with compact ascenders/descenders, while terminals stay blunt and squared-off rather than tapered. Numerals and capitals follow the same rounded-box logic, keeping the overall texture dense and highly uniform in black text.
Best suited to branding and identity systems that need a friendly but assertive voice, as well as headlines, posters, and packaging where its dense color and rounded geometry can carry impact. It can also work well for UI labels, buttons, and product interfaces where sturdy, high-clarity shapes and soft corners feel at home.
The overall tone is modern and approachable: solid, dependable letterforms softened by rounded geometry. It reads as confident and slightly playful, with a tech-forward, UI-friendly feel rather than a formal or editorial one.
The design appears intended to blend geometric rigor with softened, approachable contours—delivering strong presence without sharpness. Its consistent rounded-rectangle construction suggests a focus on contemporary digital aesthetics and clear, repeatable forms across letters and numerals.
Round letters like O/C/G and bowls in B/P/R emphasize superelliptical geometry, while diagonal forms (K/V/W/X/Y) maintain crisp joins without introducing contrast. The lowercase “a” and “g” appear single-storey, reinforcing a casual, contemporary voice, and the spacing in the sample text creates a bold, high-impact color at display sizes.