Sans Normal Lados 13 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Marlin Sans', 'Marlin Soft', and 'Marzano' by FontMesa and 'Afical' by Formatype Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, app banners, sporty, energetic, confident, modern, loud, impact, motion, attention, modernity, branding, oblique, rounded, blocky, compact, punchy.
A heavy, oblique sans with broad, rounded bowls and compact counters that keep the silhouette dense and high-impact. Strokes remain largely monolinear, with smooth curve-to-stem transitions and minimal modulation, producing a clean, contemporary texture. Terminals are blunt and slightly softened, and the overall construction favors sturdy geometry over delicate detail. The numerals follow the same robust, slightly forward-leaning rhythm, reading clearly with a strong, poster-like presence.
Best suited to short, prominent text such as headlines, posters, promotions, and brand marks where its weight and slant can do the work. It also fits sports and tech-adjacent branding, packaging callouts, and digital banners that need a strong, immediate read at medium-to-large sizes.
The overall tone is assertive and high-energy, with a forward-leaning stance that suggests motion and urgency. Its thick, rounded forms feel friendly rather than aggressive, giving it a sporty, contemporary confidence suited to attention-grabbing messaging.
The design appears intended to deliver maximum visual punch in an italicized, modern sans form—combining sturdy, rounded geometry with a consistent forward motion. It prioritizes bold presence and quick recognition over fine detail, aiming for energetic display typography.
Spacing appears tuned for display impact: the bold massing and tight internal counters create a dark, even typographic color at larger sizes. Curved letters (C, G, O, Q) emphasize circular geometry, while diagonal-heavy shapes (K, V, W, X) reinforce the dynamic slant.