Sans Normal Mamej 13 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Asgard' by Zetafonts (names referenced only for comparison).
Keywords: headlines, sports branding, posters, packaging, logos, sporty, dynamic, punchy, confident, loud, impact, motion, modernity, branding, display, slanted, extended, rounded, geometric, smooth.
A heavy, slanted sans with extended proportions and smooth, geometric curves. Strokes are broad and clean with subtly tapered joins and rounded terminals, creating a streamlined, forward-leaning silhouette. Counters are generous for the weight, and curves (notably in O/C/S and the bowls of b/p) are drawn with a crisp, elliptical logic. The overall rhythm is compact and continuous, with a strong rightward sweep and consistently sturdy verticals and diagonals.
Best suited to large-scale applications where impact and motion matter: headlines, posters, sports or fitness branding, punchy packaging, and logo wordmarks. It can also work for short subheads or callouts, but its strong slant and heavy color make it less comfortable for long-form reading.
The design reads fast and assertive, projecting speed and momentum. Its broad stance and emphatic weight feel attention-grabbing and energetic, with a contemporary, performance-oriented tone rather than a restrained editorial one.
The typeface appears designed to deliver maximum visual momentum and presence while staying clean and geometric. Its wide, rounded construction and consistent slant suggest an intention to evoke speed and modernity, producing bold word shapes that hold up in high-contrast, attention-driven contexts.
Uppercase forms are punchy and simplified, with broad, stable shapes and minimal interior delicacy; diagonal letters (A, K, V, W, X, Y, Z) emphasize a sharp, racing-like cadence. Lowercase maintains the same slanted energy with single-storey a and open, rounded forms that keep word shapes bold and smooth. Numerals match the same streamlined construction, favoring sturdy, easily scannable silhouettes at display sizes.