Sans Normal Jemir 10 is a very bold, very wide, low contrast, italic, normal x-height font visually similar to 'Premis' and 'Resolve Sans' by Fenotype and 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: sports branding, headlines, posters, packaging, logos, sporty, assertive, dynamic, modern, punchy, impact, speed, display, branding, athletic, oblique, blocky, compact, geometric, heavyweight.
A heavy, oblique sans with broad proportions and compact counters. Strokes stay largely uniform with minimal contrast, and the forms favor rounded geometry (oval O/0, soft-shouldered bowls) paired with sharply cut terminals. Many joins and diagonals show crisp, angular shears that reinforce forward motion, while spacing is generous enough to keep the dense shapes from clogging at display sizes.
Best suited for large-scale applications where impact and motion are desirable: sports identities, team merchandise, event posters, and bold editorial headlines. It can also work for packaging or tech/fitness branding where a strong, streamlined voice is needed, but it is likely too dense for long passages at small sizes.
The overall tone is energetic and forceful, with a fast, performance-oriented feel. Its slanted stance and hefty silhouettes read as confident and contemporary, leaning toward sport and impact-driven branding rather than neutral text typography.
The design appears intended to deliver maximum visual weight and speed through a unified oblique construction, wide stance, and clean sans forms. By combining rounded geometry with sharp terminal cuts, it aims for a modern, athletic display voice that stays legible while feeling aggressive and forward-driving.
Numerals are substantial and highly legible with wide, open shapes; the 0 is clearly elliptical, and figures like 2 and 5 use flat, sliced terminals. Lowercase forms keep a sturdy, compact look with short ascenders/descenders and simplified, rounded bowls; the italic construction appears consistently applied across the set.