Sans Normal Jeluf 10 is a bold, very wide, low contrast, italic, normal x-height font visually similar to 'Geogrotesque Expanded Series' and 'Geogrotesque Sharp' by Emtype Foundry and 'Manual' by TypeUnion (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, dynamic, confident, modern, techy, impact, motion, visibility, modernity, performance, rounded, oblique, chunky, compact, soft corners.
A heavy, oblique sans with wide proportions and a compact, squared-off roundness. Strokes are uniform with low contrast, and terminals are mostly blunt with subtly rounded corners, giving counters a soft-rectangular feel (notably in O, D, and 0). Curves are slightly squared and engineered, while diagonals and joins stay clean and sturdy, producing a dense, high-impact texture in text. Numerals follow the same wide, solid construction, with the 0 close to an oval-rectangle and the 1 rendered as a slanted, minimal form.
Best suited for display typography such as headlines, posters, and promotional graphics where impact and speed are desired. It can work well for sports and fitness branding, product packaging, and bold signage, particularly when set with generous line spacing to manage its dense, wide footprint.
The overall tone is energetic and assertive, with a forward-leaning stance that reads as fast and purposeful. Its wide stance and chunky geometry suggest a contemporary, performance-oriented voice suited to bold statements and action-driven messaging.
The design appears intended to deliver a strong, modern display voice with a sense of motion, pairing wide proportions with sturdy, low-contrast strokes. The squared-round geometry and simplified forms prioritize clarity and punch over delicacy, aiming for high visibility and an energetic, contemporary feel.
The font maintains consistent weight and spacing across uppercase, lowercase, and numerals, creating a strong, uniform rhythm. Lowercase forms lean toward simplified, single-story constructions where applicable (e.g., a, g), reinforcing a straightforward, modern character. The oblique angle is pronounced enough to signal motion while still keeping letterforms legible at display sizes.