Sans Normal Jemov 4 is a very bold, very wide, low contrast, italic, tall x-height font visually similar to 'Tactic Round' and 'Tactic Sans' by Miller Type Foundry, 'Otoiwo Grotesk' by Pepper Type, 'Gemsbuck Pro' by Studio Fat Cat, 'Pawl' by The Ampersand Forest, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, app titles, packaging, sporty, dynamic, bold, confident, modern, impact, motion, modernity, branding, display, oblique, rounded, soft corners, slanted terminals, blocky.
A heavy, forward-leaning sans with broad proportions and rounded, softened corners. Strokes are uniformly thick with low contrast, and many terminals are cut on a consistent diagonal, creating a streamlined, aerodynamic rhythm. Counters are compact but clean, with round forms leaning toward squarish ovals; the overall spacing feels generous for such a dense weight, keeping letters from clogging in display sizes. The figures match the letterforms with wide, stable shapes and the same italicized, sheared construction.
This font works best for attention-grabbing headlines, posters, and short bursts of copy where speed and impact matter. It suits sports and fitness branding, tech or automotive-style graphics, and bold packaging or promo materials, and can also serve as a punchy display face for UI titles and hero text.
The tone is energetic and assertive, with an unmistakable sense of motion from the oblique stance and angled cuts. It reads as contemporary and sporty, projecting strength and urgency without becoming harsh thanks to its rounded geometry.
The likely intent is a high-impact display sans that combines mass and legibility with an italicized, motion-forward silhouette. Angled terminals and rounded forms appear designed to convey speed and modernity while maintaining a cohesive, easy-to-set texture in short lines.
The design language is consistent across uppercase, lowercase, and numerals, especially in the repeated use of angled terminals and rounded joins. Its width and weight make it most at home at larger sizes, where the compact counters and strong slant reinforce impact and speed.