Sans Normal Nolab 17 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Noah' by Fontfabric, 'Geograph' by Sarah Khan, and 'Gravita' by TipoType (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, confident, playful, robust, contemporary, impact, approachability, clarity, brand voice, display, rounded, soft, chunky, compact, solid.
A heavy, rounded sans with compact proportions and soft, blunted terminals. Strokes are consistently thick with minimal contrast, producing dense, dark word shapes. Curves are generously rounded (notably in C, G, O, S, and the bowls of b/d/p/q), while joins and corners stay smooth rather than sharp. Counters are moderate-to-small for the weight, and spacing feels sturdy and even, supporting large, punchy setting.
Best suited to headlines, logos, and short bursts of text where strong presence and quick recognition matter. It works well for branding, packaging, signage, and editorial display sizes, especially in layouts that benefit from dense, high-impact typography.
The overall tone is approachable and energetic: bold enough for impact, but softened by rounded forms that keep it from feeling harsh. It reads as modern and friendly, with a slightly playful, poster-ready character.
The design appears intended to deliver maximum visibility and a warm, approachable personality through thick strokes and rounded geometry. Its consistent weight and compact shapes prioritize bold clarity and graphic impact in display-oriented typography.
The numerals follow the same rounded, weighty construction, with the 8 and 9 showing especially full, circular bowls. Uppercase forms maintain strong geometric structure, and lowercase shapes lean toward single-storey simplicity where applicable, reinforcing a clean, contemporary rhythm.