Sans Normal Jiray 10 is a bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Dean Gothic' by Blaze Type, 'Helonik Extended' by Ckhans Fonts, 'Latino Gothic' by Latinotype, and 'Nuber Next' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, boldly modern, confident, clean, friendly, impact, clarity, modern branding, display emphasis, geometric, rounded, high impact, open counters, smooth curves.
A heavy, very extended sans with smooth, rounded geometry and broadly open counters. Strokes are mostly monolinear with gentle modulation at joins, producing clean, solid silhouettes rather than sharp, technical edges. Curves are generous and circular (notably in O/C/G and the bowls of B/P/R), while straight strokes stay flat and stable, giving the overall texture a strong horizontal emphasis. Terminals are generally blunt; diagonals in A/V/W/Y and the angled leg of R keep a crisp, controlled feel without becoming pointy.
Best suited for headlines, short paragraphs, and punchy brand statements where width and weight can create impact. It works well for posters, packaging, signage, and UI/marketing callouts that need strong legibility and a contemporary tone.
The font reads as contemporary and assertive, with a friendly, approachable smoothness from its rounded forms. Its wide stance and dense weight feel confident and headline-forward, evoking modern branding and straightforward messaging rather than delicate or classical tone.
The design appears intended to deliver a modern, geometric sans voice with maximum visual presence, combining wide proportions and heavy strokes for emphasis while keeping counters open and curves smooth to preserve clarity.
Letterforms show clear, legible apertures and counters at display sizes, with a sturdy baseline presence. The lowercase maintains a simple, geometric construction with single-storey forms (notably a and g), reinforcing a clean, modern rhythm in text settings.