Sans Normal Ullub 2 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: ui text, body text, editorial, product branding, signage, modern, neutral, clean, friendly, functional, everyday readability, neutral branding, screen clarity, clean typography, open apertures, rounded forms, humanist touch, soft terminals, even rhythm.
This typeface presents clean, rounded letterforms with smooth curves and restrained, mostly uniform stroke endings. Proportions feel balanced and steady, with open counters and generous apertures that keep shapes clear at text sizes. Uppercase forms are simple and geometric-leaning, while the lowercase introduces slightly more organic movement—noticeable in the single-storey a and g, the curved descenders on j and y, and the compact, readable bowl-and-stem construction across b/d/p/q. Numerals are straightforward and legible, with a simple 1 and round, stable shapes for 0, 8, and 9 that align well with the overall rhythm.
It is well suited to interface copy and general-purpose body text where legibility and an even texture are priorities. The straightforward uppercase and clear numerals also make it a solid option for product labels, informational layouts, and signage that benefits from quick recognition at a range of sizes.
The overall tone is contemporary and approachable, aiming for clarity without feeling cold. Rounded construction and soft joins lend a friendly, practical voice suited to everyday communication. It reads as calm and dependable, with a quietly modern character that stays out of the way of the message.
The design appears intended as a versatile, all-purpose sans with rounded construction and clear internal spaces, optimized for dependable readability and a neutral, modern presence. Subtle humanist details help keep the voice friendly while preserving a clean, consistent system across letters and numerals.
In running text, spacing and color appear even, producing a consistent typographic texture. Several forms show subtle humanist influence—particularly in the lowercase curves and the way terminals resolve—adding warmth while maintaining a tidy, systematic feel.